Customer shopping habits are continually changing when it comes to their local supermarket, so grocery store planograms allow retailers to adapt seamlessly to changes. Shoppers appreciate consistency when it comes to the grocery store, but they are also changing in the way they shop for groceries and move through the store.
With the help of Scorpion retail planogram software, grocery store retailers can learn about their shoppers’ habits, build brand loyalty, and make the shopping experience work for all kinds of customers. Navigate the changing grocery landscape with the help of smart software to help your grocery store innovate their layouts to remain a community shopping staple.
What Makes a Grocery Store Planogram Unique?
Grocery stores are an essential retail store that must be considerate of their local clientele and their specific grocery needs. In a grocery store, each item of inventory has its place, and each aisle is organized and backed with logic. Planograms in grocery stores must be precise to ensure that each product is placed within a category that makes sense and is adequately stocked for the typical shopping demands. Customers come into a grocery store expecting to pick up the items they need, and grocery store retailers need to make sure their planogram schemes arrange the products in an accessible way for their shoppers to browse the floor to ceiling shelves.
How to Get the Most Out of Your Grocery Planogram
Grocery store planograms can turn small changes into a big impact to improve the shopping experience for your customers and maintain strong sales across all departments.
- Encourage a clear shopping route: While the usual grocery store format involves aisles in the heart of the store surrounded by the other departments on the perimeter, there is still flexibility in making a shopping route. Use planogram software to think about how to nudge your shoppers to look at more than what they are shopping for to help them see the whole store instead of one or two areas.
- Utilize display shelves for creative product groupings: Creative product displays within the aisles or on end caps can present new products to your customers in an exciting way. Planogram software can help you incorporate fun product placements without creating conflict with your standard shelf scheme.
- Incorporate local shopping habits: Grocery store retailers can be savvy with their software and take a dive into the insightful analytics that come out of the built-in data collection functions. By knowing who is coming into your store and what they want to shop for, you can prioritize local tastes in your store layout to build loyalty with your customers.
Try Scorpion Software to Sharpen Your Grocery Store Business Performance
Scorpion grocery store planogram software is your companion through any changes that come your way as you adapt your grocery store to the changing environment around you. With a reliable and easy-to-use platform, Scorpion can automate many of the tedious functions of planogram and store planning to free up your time to develop creative marketing plans and improve the in-store shopping experience for your shoppers.