Visual Merchandising and Planogram Design Technologies

Too often, planogram design technologies are talked about in terms of the promise of next-generation image recognition and robotics. The truth, however, is that retailers don’t need to make a huge investment on expensive and untested technologies to make big improvements to their retail store planning and planogram merchandising. You can invest in great planogram software without sabotaging the rest of your merchandising budget. Learn what Scorpion has to offer retail brands, product suppliers, store managers, and merchandising analysts.

Planogram Design Technologies

So, apart from the hype, what planogram technologies are essential for today’s retailers? It starts with software that can guide visual merchandising and inventory management strategies, while meeting the modern demands of multi-faceted retail operations. This includes software that can leverage advanced metrics for product sales and whole store performance. It also includes automation that allows retailers to implement new planograms on a regular basis with minimal operational and design costs. Managers simply needs to input essential information about store fixtures and range assortment, and then the system auto-fills the planogram with product facings and shelf display templates.

Scorpion Planogram offers these kinds of planogram technologies. Our software also offers secure data management with reliable reporting that eliminates errors in planogram compliance and miscommunication through the entire supplier-to-point-of-sales pipeline. With our platform, it’s easier than ever for retailers and suppliers to stay on the same page.

3D Planogram Design Software from Scorpion

Planogram design technologies depend on sales analysis and data-driven insights that guide long-term range assortment and category management. However, the most effective systems also have a visual merchandising design component. Our 3D planogram software renders a virtual store environment that allows you to manipulate a variety of different types of merchandising displays and shelf allocation schemes. Retail and merchandising managers can see what the customer will see and thus understand how specific planogram design choices stand to impact immediate sales and adjacent areas of the store.

Best of all, this type of visual merchandising and planogram design technology doesn’t need to consume your entire merchandising budget. Which is good since we also offer consultancy services that can help customize planogram design systems and implement and scale them across any number of store locations.

Committed to implementing a complete planogram and store planning software solution? Scorpion One is our multi-application platform that uses synchronized sales data to make all your space planning tasks easier. Don’t hesitate to contact us and discover how our software capabilities can fit your need for planogram design technologies.

More Merchandising Ideas for Any Budget

Software isn’t the only resource that can be added to your merchandising arsenal. Nor does it exist in a vacuum. By combining planogram design technologies with other creative merchandising strategies—and then measuring their effect—you can finally figure out how to take your retail business to the next level. Even cash-strapped retail stores ignore merchandising and marketing strategies at their peril. Fortunately, many merchandising ideas don’t take a huge budget to implement. Whether looking for standalone tactics or a coordinated approach to your merchandising strategies, here are some of the ideas we’ve come across recently that have caught our eye.

• Mannequins: Not every mannequin has to be a brand-new, top-of-the-line, custom-made model to be effective. Without a doubt, the potential for a mannequin revolution is worth monitoring, but even standard mannequins can give life to your clothes and apparel, while creating a natural focal point to draw shoppers into deeper areas of the store.
• Store Decorations for Sale: Consider whether store fixtures and decorative elements are sales items-in-waiting. Stuffed animals are one product category that may serve this dual purpose and are a natural item for seasonal rotation. Stuffed animals can enliven a store display but can also be easily replaced if a customer is interested in buying one or more of them off the shelf.
• Make Your Products Part of the Decoration: Along with thinking about store decorations as potential products for sale, sometimes the best way to merchandise sales products is to include them as part of the visual art for their merchandising display. A classic example of this is a selection of perfumes as fragrant chemicals under a large representation of the human nose.

Don’t shy away from making an investment in planogram design technology and software. Scorpion Planogram software will show you how to make better planograms and better retail floor plans. Measure the performance of your ideas and designs, and then find ways to make them better. Generate increased sales and sustained success for your retail stores.