All retailers should carefully consider their store’s layouts with a software tool, but using a grocery store planogram can really help your business. It also does not hurt to use other grocery stores as an inspiration. Business owners may notice that some retailers display their most popular or newest items toward the end of the aisles. Getting a planogram software for your grocery store can help you to strategize in similar ways.
How Do Planograms Affect Customers?
Grocery stores rely significantly on customer behavior. That means, as a retailer, you must try to plan ahead and anticipate the behaviors and spending habits of your customers. In some cases, people believe that customers buy two-thirds of their grocery store purchases on impulses. The grocery store you own should encourage this customer behavior.
As you design your shelves, adapt your store layout with a grocery store planogram to stimulate buying. The small but significant designs can include placing the produce display front and center to putting all of the magazines and candy next to the check-out area. Ultimately, your planogram design should affect your customer the most. Although it helps drive your sales, it only manages to do that if the customers feel like they want to buy your products.
How Can Grocery Planograms Maximize Sales?
Retailers can improve their sales and raise their profits by minimizing all the “out of stock” products. You should strive to encourage your customers to make add-on purchases. Using your planogram, you can also direct customers toward complimentary products. Chains such as Costco embrace the technique with their free product taste testing for members.
Placing a product correctly is fairly intuitive for brick-and-mortar retailers. However, a grocery store planogram eliminates the guesswork. Managers and workers can save a tremendous amount of time by creating planograms.
Why Display Grocery Products with Planograms
Creating and updating store planograms may initially feel time-consuming. However, the following reasons underscore their importance for your business.
- Easier product location. Customers can more easily find the products they want or need. Simply make sure to place the most sought-after products in visible locations.
- Less product conflicts. You should strive to create more space between certain products. Even when you group similar brands together, you can place the most popular ones near the end of your aisles to attract more attention.
- Better identification of gaps. If you use a planogram, you can see when you need to refill products. You can also tell which products move slower. That knowledge can help you order products efficiently, rather than in an excessive manner.
- Fewer missing products. Customers frequently misplace grocery store items. You can use a planogram to bring a product back to its proper, designated location.
Explore Scorpion One as A Grocery Store Planogram
Grocery store retailers can avoid product misplacement by using a planogram software. However, grocery stores will often require more than a generic software application. Our Scorpion One software provides an integrated platform. Users can access store planning, planogram, and range planning features.