Sticking close to the shelf planogram tips offered below will help position your store in a better place to build a stronger connection with your customer base as well as the brands you are stocking in your store. Planning your store designs at the shelf level may seem like an odd place to start, but your shelf layouts need to be intentional to get the attention of your shoppers and improve the shopping experience.
Scorpion planogram has shelf planning features that help retailers visualize their designs and experience what the shopper sees with the 3D view. Retail software can help you capitalize on your shelf real estate to pack a punch in your shelf layout that will translate to more consistent sales.
Top Shelf Planogram Tips to Level Up Your Store Design
- Keep your categories together. By having clear item sections with understandable labels, your shoppers can know they are in the right place for the items they are browsing for. When you have clear item categories, you can get inventive within the shelves to maintain a visual connection with your shoppers to keep their eyes traveling across your inventory.
- Add variety to your shelves with different display types. Shopping is a highly interactive process for your shoppers. Customers are looking for variety, eye-catching displays, and a reliable shopping experience. Retailers do not want to alter their shelf layouts to a degree where the store becomes unfamiliar to the customer. However, many shelf planogram tips focus on the idea of interest and creativity in how you present inventory to your shoppers. Use software to think outside the box with end cap displays and cross merchandising to change up your shelves without losing a sense of familiarity.
- View your designs through the customer’s eyes. Studying shoppers’ habits reveals great insights into how people browse and what makes someone add a product to their cart. Retailers need to understand how to break up their shelves to communicate value to their customers. Top shelf items should be those that are more valuable and higher quality to signal to shoppers that those items are desirable and worth the cost. Retailers should always keep common items accessible on the middle shelves where the shoppers’ eyes first go. Finally, catch the interest of your customers with interesting displays on the lower shelves to draw their attention to something new or special deals on inventory that needs to be sold to make room for the new.
Keep Your Shelves Sharp with Scorpion Software
Accomplish all the best habits learned through the shelf planogram tips with Scorpion shelf planogram software. Shelf planning is both an art and a science that becomes less of a mystery once you employ Scorpion software. You do not have to be a software expert to be able to start improving your store layout right away with Scorpion’s user-friendly platform. Be sure to not neglect the small details of your store layout because every small detail adds up to a big impact on the success of your retail business.